I’m always slightly amused when a guy asks me about my skin and says “I have good genes.” Genes may play a small part in the way my skin looks, but it takes a little more than that to keep my skin in a healthy state. One of the reasons I’ve adopted Rodan+Fields as my preferred skin care regimen is that it helps me maintain and improve my good skin, and will present a stronger barrier to early aging of my skin.
Rodan+Fields have recognized that more and more men are starting to take care of their skin (I hear you say, about time – right?). R+F recently introduced their new product for men called Beyond the Shave, and men responded to this overwhelmingly. R+F promotes BEYOND THE SHAVE as a “smart yet simple approach to men’s skincare curated by the Doctors specifically to address men’s shaving needs. This three-step Regimen is clinically proven to alleviate razor irritation and reveal better-looking skin.”
Prior to launching BEYOND THE SHAVE, Rodan+Fields conducted a 4-week trial with 29 men aged 30-35 and shared that 97 percent of men reported that they were “happy with their overall results” and 90 percent of men noted they “would continue to use this Regimen.” Many men described less razor irritation, softer and smoother-looking skin, less sensitivity, reduced pore appearance, and fewer nicks and cuts.
What Rodan+Fields has done is simplified skincare for men by incorporating it into a ritual each of us goes through every day (or every other day in my case). How easy is that?
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